We believe the status and prestige associated with hosting the World Cup could give Russia an opportunity to improve its international perception and remove some of the stigma attached among foreign investors. When it comes to capturing global interest, the World Cup is genuinely unparalleled - 3.2 billion people tuned in globally to watch the 2014 World Cup in Brazil. This year’s World Cup looks set to be no different, with two million tickets having already being sold and billions of people set to watch the 32 countries taking part.
This is Russia’s opportunity to project a positive image and get the world to look past its political controversies and fraught international relations, which will almost certainly have a positive long-term effect on foreign investment. With this in mind, the World Cup could provide a particularly opportune time to raise the profile of investing in Russia, and for investors to take advantage of its growing economy while its equity market remains cheap.
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